ICT & MARKETING

Profile

This research network seeks to explore the role that Information and Communication Technologies (ICT) plays in the processes of product innovation and marketing – as an element that strengthens the cooperation and communication among agents within the innovation project, reducing the obstacles to innovation and enhancing the development of differentiated products as well Using information Communication Technology (ICT), is crucial to most businesses, regardless of size. It is important to a company aiming to expand and to improve efficiency. The use of good ICT also improves customer services and customer demand
Keywords
Information and communication technologies - marketing Innovations - Promotion

Coordinators:

Coordinator: Luis Ochoa Siguencia, The Jerzy Kukuczka Academy of Physical Education in Katowice, Poland, l.ochoa@awf.katowice.pl
Co-coordinator: Gilberto Marzano, Rezekne University, Latvia, gilberto.marzano@rta.lv

Board Members:

Ronald M. Rivas, Canisius College - USA
Radomir Ščurek, Technical University of Ostrava - Czech Republic
Francisco Ochoa Díaz, ICESI University - Colombia
Agnieszka Chęcińska-Kopiec, The Jerzy Kukuczka Academy of Physical Education in Katowice, Poland

Advisory Board

Gergana Zhelyazkova, Varna Free University - Bulgaria
Agata Chmielarz, Academy of Fine Arts in Katowice - Poland
Seden Dogan, Ondokuz Mayis University - Turkey
Pelagia Boyko, Uniwersytet Jana Kochanowskiego - Poland
Zofia Gródek-Szostak, Uniwersytet Ekonomiczny w Krakowie, Poland


Interesting papers

  • Turystyka biznesowa przedsiębiorstw w doświadczeniach beneficjentów sieci Enterprise Europe Network
  • Cultural Routes & Heritage, Tourism & Rural Development. Book of Proceedings
  • Wybrane działania promocyjne na rzecz obiektu turystycznego hotelu Mercure Częstochowa Centrum. Studium przypadku
  • Online Booking: The Case of Booking a Hotel in Ogrodzieniec using the Booking.com Platform
  • Learning from the knowledge and expertise of others
  • Enotourism and sustainable tourism in poland
  • IT and consumer behaviour in tourism: student travel planning by using the Internet
  • EPSS method and tools for improving the competence in the XXI century
  • Cultural Management and Governance for European Pilgrimage Routes, Religious Tourism and Thermal Tourism
  • Tourism Management in European Cultural Routes: The case of Uniejów Thermal Spa Area Development
  • Cultural Routes & Heritage Tourism & Rural Development: Abstracts Book
  • Wsparcie rozwoju turystyki w doświadczeniach funduszu pożyczkowego rozwój turystyki w Małopolsce""
  • Sharing emotions and experience: How Social Media can affect travelers’ behavior
  • ICT for professional development of adult education staff management: challenges and prospects in the Silesia Region
  • Towards a New Wave of Telerehabilitation Applications
  • Project Cultour : Building Professional Skills on Religious and Thermal Tourism
  • Applied Information and Communication Technology
  • The Role of Social Media in Sports Communication Management: An Analysis of Polish Top League Teams’ Strategy
  • Managing corporate identity through Internet: the case of the Górnik Zabrze handball Ltd
  • Cultural and religious tourism management in european cultural routes
  • Polish case study: analysis of hospitality base in the Radom-Czestochowa pilgrimage by bicycle route
  • Cultural Management and Tourism in European Cultural Routes: from theory to practice
  • Cultural Management and Tourism in European Cultural Routes: from theory to practice
  • Place Branding: are we at a Turning Point?
  • The Turning Point of the Place Identity
  • Technologie informacyjno-komunikacyjne jako innowacyjne źródła informacji turystycznej
  • A Preliminary Exploratory Research On The Turning Point Of Place Branding Management
  • Cultural Management and Tourism in European Cultural Routes: Cultour+ Summer School- Book of abstracts
  • Experimenting participative e-learning in non-formal adult education: the ESCALADE project
  • Information Technology (IT) in the management of hospitals in Poland - GESITI Research Project at Region Silesia - Report ISSN: 2316-2309
  • A study of entrepreneurial strategies in biomedical and genetics
  • Evolution of entrepreneurship and entrepreneurship education – the case study of Extremadura Region in Spain
  • Instructional and Cognitive Impacts of Online Learning Tools for Internet Based Education at Higher Schools
  • Effective Learning Environment Management through the implementation of online cooperative learning tools at Higher Schools
  • Influence of Information and Communication Technology Security management